Social media marketing
Social media marketing for companies
Social media marketing is an essential part of every company’s marketing. It can be done both organically and through paid advertising.
What is social media marketing?
Social media marketing is the promotion of products, services or brands on social media platforms such as Facebook, Instagram or TikTok to reach and engage your target audience.
Social media marketing - tips & frequently asked questions
Why is it worth investing in social media marketing?
Social media marketing is worth it – people spend several hours a day on social platforms! Naturally, your business should be visible where your potential customers are spending their time.
- Gain more visibility:
Social media offers an effective way to increase your brand’s visibility and reach new customers. With targeted advertising, you can speak directly to the right audience. - Build customer relationships:
Social platforms allow you to connect directly with your customers, answer questions, collect feedback, and build trust through interaction. - Strengthen your brand:
Your visual identity, tone of voice, and messaging create a cohesive image that tells your audience what your business is all about. Social media is the perfect place to showcase your values, expertise, and personality.
Which social media platforms are worth focusing on?
Effective social media marketing for a business means having a strategic presence on the platforms where your customers already are – like Instagram, Facebook, LinkedIn, and TikTok.
It’s better to focus on a few key channels rather than trying to be everywhere. Choose the platforms where your target audience is most active and engaged.
How is social marketing done?
Social media marketing can be done both organically and through paid advertising.
By combining both approaches, you have the best chance of reaching your target audience effectively.
Organic social media
includes your profile, posts, stories, and other content formats like newsletters on the platform.
Paid social media advertising
is done through the platform’s ad account. It allows you to target specific audiences using the right campaign types and goals. Depending on your objective, you can build brand awareness, drive engagement, increase website traffic, or generate leads.
Start small – and keep improving
Your social media marketing doesn’t have to be perfect from the start. The most important thing is to begin, test, and keep evolving. By tracking results and listening to your audience, you’ll discover what works best for your business.
What’s needed for effective social media marketing?
Social media marketing shouldn’t be just random posting – it requires planning, clear goals, and consistent effort.
A good social media strategy includes:
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Identifying your target audience
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Choosing the right platforms
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Creating a content plan and publishing schedule
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Using advertising and analytics effectively
Appropriate content
You don’t always need to reinvent the wheel. Often, existing materials can be adapted for social media and advertising with just a little extra effort.
Timely and relevant topics tend to attract attention. So when something is happening in your company – like participating in events or trade shows – it’s a great idea to highlight these moments on social media as well.
Looking for support with your marketing? Here's how we can help.
We work continuously with both paid social media advertising and organic visibility across various industries. We can help your business with, for example:
Content strategy development
We help you build a social media strategy that supports your business goals and speaks to your target audience.
Content creation
We produce high-quality, visually appealing content tailored to different platforms.
Advertising
We set up ad accounts, install tracking codes, and plan and run effective social media campaigns.
Audience targeting
We create custom audiences for targeted ads and remarketing. We use data and analytics to reach the right people.
Performance tracking and optimization
We monitor campaign performance and continuously improve results through ongoing optimization.
Publication process
We take care of the design, implementation and publication of organic publications on your behalf, subject to contract.
Consulting and training
We offer training and guidance to help your team get the most out of social media marketing.
Let us help you!
Interested? Get in touch – let’s plan together how social media can support your business.