Marketing automation saves time and effort
Automation of various possibilities
Marketing automation saves time and makes communication more efficient by automating repetitive tasks. It adapts to your needs, from simple emails to complex series of messages.
What is marketing automation?
Marketing automation saves time by allowing repetitive events to be automated. There are many automation systems available to suit different needs. Systems can be integrated with websites, CRM or other systems through interfaces.
More effective communication
Marketing automation handles repetitive tasks efficiently – whether it’s an email, a blog update, or an internal company announcement, automation saves time and makes communication more effective.
Email automation
At its simplest, automation can be an email sent to a person after they have subscribed to an email list on a website. This can save time and ensure that communication is timely. Automation can also be used to manage emails to customers, send newsletters about the latest blog updates, organise the CRM system or even remember a customer on their birthday.
Multi-channel automation
Automation does not have to be limited to emails. It can be based, for example, on time, dates, user activity on a website or the updating of an RSS feed. In addition, automation can be combined with other communication channels such as SMS, chatbots, push notifications or surveys to support a holistic customer journey.
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Email marketing: the basis for marketing automation
Email marketing is often the starting point for marketing automation. At its simplest, this can mean an automated message sent to a customer as soon as they join an email list. Automation can also be a multi-step chain of messages that is tailored to the customer’s activity.
This kind of intelligent communication helps companies to allocate their resources efficiently, provide personalised customer experiences and improve sales results at the same time.
For example, automation can be used to:
Add tags to the users in the list
on the basis of his or her interests and activities.
Use lead score to assess the customer’s willingness to buy.
A lead score is a numerical value that increases according to the activity of the customer. The higher the score, the closer the customer is to making a purchase decision.
Notify the sales team when the customer is ready to be contacted.
When the lead score reaches a predefined threshold, the automation can send an internal notification to the salesperson, making contact at just the right time.
The benefits of automation
The right content, at the right time
Marketing automation is an effective part of inbound marketing. It allows you to serve the right content to a lead or customer at the right time and in the right format. It also allows you to monitor what the person does after receiving the message and react if necessary.
Typical items to use automation in online shopping are a confirmation message about a purchase or a reminder about an abandoned shopping cart. Communication can also be done in different ways for different customers.
An essential part of this is understanding your customer personas and their perspective in order to be able to communicate and market in the right way – and at the right time.
Benefits for sales
At the same time, marketing automation links marketing and sales. For example, when a person subscribes to your newsletter, they become a lead and are served appropriate communications until a lead is identified as a potential buyer of your products or services, for example through a leadscore, and a notification is sent to sales.
Automation is an investment
It takes some time and money to set up automation, but once it’s up and running, it almost runs itself. However, it’s worth making continuous improvements to ensure that the automation is serving you in the best possible way.
There is a software for every need
A good system is easily adaptable, modular and visual, and includes everything you need to meet your needs.
Choosing software: needs, budget and future perspectives
The purpose, the number of contacts and messages sent, the budget available, the need for CRM and lead scoring, automation or integration will determine which platform is the right choice. The location of servers in Europe can also be a determining factor. Simple automation can be implemented with almost any software, but if you want to integrate CRM and/or e.g. sales pipeline or leadscore tracking, you need to choose the software accordingly.
You shouldn’t pay for unnecessary software, but when choosing software, you should also think a little about your future needs. You can even get started for free, as there are different levels of software available, including free planes.
Here's how we can help you:
We can handle platform evaluation and deployment, email campaign design and implementation, traditional automation, as well as integrations with websites or other systems through interfaces.