Search engine marketing
Boost visibility and growth online with search engine marketing
The goal of search engine marketing is to achieve visibility in search engines and, through that, generate the highest quality traffic to your website.
The effectiveness of search engine marketing lies in its ability to reach potential customers at the exact moment they are searching for information or products online, making it a highly targeted and powerful marketing tool.
What is search engine marketing?
Search engine marketing includes both free visibility (search engine optimization and other methods) and paid advertising.
Search engine optimization
Search engine optimization, or SEO, is a process primarily aimed at improving a website’s visibility in organic, unpaid search engine results.
SEO is an essential part of digital marketing, as it helps websites attract more visitors naturally without direct advertising costs.
Search engine advertising
Online visibility can also be created and enhanced through paid advertising.
Search ads in search engines, primarily Google, provide visibility in the designated ad section of the search results page. Additionally, search engines offer other advertising options, such as display advertising.
We provide seamless execution for various campaigns. With search engine advertising, ads can be effectively targeted to specific audiences and search terms, maximizing their impact.
Did you know these 7 facts about search engine marketing?
A search engine is a powerful way to reach your target audience, whether it’s someone searching for information, comparing products, or ready to make a purchase.
The first three search results on a search engine results page are the most frequently clicked. Therefore, it’s worth aiming for those top positions.
More specific, so-called long-tail keywords can drive high-quality traffic to your site, even if visibility for generic keywords is low or difficult to achieve.
Paid advertising can be effectively targeted based on various factors. Different ad formats support different objectives.
Advertising provides a shortcut to success, as paid ads can appear at the top of search results immediately after the campaign is launched.
Search engine advertising supports search engine optimization (SEO). When used together, they enhance each other’s effectiveness and improve your overall visibility in search results.
Improving organic visibility, on the other hand, usually takes more time.
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