Branding
We build the brand. We help you create a strong, recognisable and emotive brand – one that stands out and sticks in your mind.
Brand planning starts with understanding
Brand planning or branding is a deliberate process based on an in-depth understanding of a company’s values, objectives and target audience.
Brand planning starts with understanding and listening. The process is not based on random opinions or personal preferences, but on careful analysis and strategic planning. The aim is to build a brand that speaks to its target audience, communicates its values clearly and supports the company’s business in the long term.
So which brand?
A brand is how a company is seen and remembered. It is like the personality of the company, which is seen and heard in everything it does.
Let’s start from the premise that the logo and colours are only one part of the whole. A brand is a whole that reflects a company’s values, story and communication style. It is built on a company’s ability to identify its own identity, understand its target audience and define what makes it unique from its competitors.
Creating a strong brand requires strategic planning and a clear direction – it’s not based on random images or spur-of-the-moment inspiration.
What is a brand?
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That feeling when you see a familiar logo and smile
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A company story you want to tell
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The way the customer says: “I recommend this to others!”
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A coherent message – not a confused shouting match
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The red thread that connects all the company’s activities
What is a brand not?
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Just a logo, no matter how nice it is
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Just a choice of colors – orange is not bliss
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“I feel like this” decisions
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An advertising campaign that is forgotten as quickly as it started
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A grey mass that gets lost among the competitors
What is the cost of branding?
The cost of branding work is made up of several factors, which together determine the total cost of the project.
Strategic planning
This includes creating a brand strategy, defining the company’s values, mission and vision, and analysing the target audience and market situation.
Visual identity
Designing logos, colour palettes, typography and other visual elements and applying them to different materials and channels.
Tone of voice (tone of communication)
Defining the tone and style of brand communication that guides all corporate communications.
Brand guidelines
Brand book (brandbook or expression guide) is the company’s brand handbook. It contains guidelines on the visual identity, tone of voice and other elements of identity. It ensures that the brand is communicated consistently across all channels.
Broadcasting
Implementing the brand in practice, for example on websites, marketing materials, customer service and internal communications.
Project management
Coordination, scheduling and communication with the client.
Frequently asked questions about the brand
What is a brand?
A brand is the identity and image of a company or product – like its own universe, where visuals, communication and emotions combine to create a unique entity that stands out and is remembered.
What is the importance of a brand for a company?
A brand is relevant because it adds value to a company’s recognisability, creates customer loyalty and allows higher pricing. It strengthen market position, attracts both customers and employees, and increases the value of the company in the long term. A brand doesn’t just sell, it builds a lasting position in the minds of customers.
What is a brand book?
A brand book is a handbook for a company’s brand, containing instructions on its visual identity, tone of voice and other elements of its identity. It ensures that the brand is communicated consistently across all channels.
What is a brand made of?
A brand consists of a visual identity, tone of voice, values and mission, customer experience, storytelling, soundscape and images. Together, these elements create a brand that stands out, evokes emotion and provides a coherent experience for customers.
What is branding?
Branding is the process of creating and reinforcing the identity of a company or product so that it stands out, evokes emotions and builds trust with customers.
In branding, the core objective is always to control and shape how something – be it a person, a place or a company – is perceived and remembered.
What is the difference between a brand and a brand identity?
Brand and brand identity are related but separate concepts:
- The brand: This is how customers perceive a company, product or service. It is made up of the experiences, feelings and perceptions that customers associate with the brand. The brand lives in the minds of customers and can vary from individual to individual.
- Brand identity: This is a consciously created set of visual elements (such as logo, colours and typography), tone of voice, brand values and personality. The aim of the brand identity is to guide and unify how the company wants to be seen and perceived in the marketplace.