is Finland’s largest racquet sports club. It offers high-quality coaching, courses, events and competitions in Helsinki, Espoo and Kotka, promoting the development of amateur and competitive players of all ages and levels. <\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”The journey towards a more coherent and stronger brand” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5b28c805-b678-4e20-9acc-b790c01137a3″ global_colors_info=”{}”]<\/p>\n
We rebranded Smash to support its growth strategy. A website design, an interior refresh, a modernisation of the club’s apparel and a mascot design brought a new look and energy to the club. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”_initial” background_color=”#FFFFFF” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|tablet” border_radii=”on|30px|30px|30px|30px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_heading title=”Starting point” _builder_version=”4.27.4″ _module_preset=”ab56bcac-03da-457b-9403-c654c9cf7bcd” global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/12\/aloitus@2x.png” alt=”start at” title_text=”aloitus@2x” _builder_version=”4.27.4″ _module_preset=”_initial” width=”80px” width_tablet=”100px” width_phone=”90px” width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The club needed a full rebrand as part of its new strategy\u2014emphasising quality, timelessness, and inclusivity. A central goal was to rebrand while retaining the familiar red and blue, presenting them in a way that aligned with the club\u2019s modernised vision.<\/p>\n
There was also a clear need to redesign the website and booking system\u00a0look and feel based on the brand book to ensure consistent and attractive communication. There was also a great need to translate the look into concrete objects, such as clubwear and the interior design of the hall.<\/p>\n
Search engine optimisation, paid advertising and developing social media visibility were key areas where the client needed support.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#toimitetut-palvelut” button_text=”Provided services” _builder_version=”4.27.4″ _module_preset=”af808ffb-ef1b-4210-8ea7-042d009eca60″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”_initial” background_color=”gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|tablet” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{%22gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd%22:%91%22background_color%22%93}”][et_pb_heading title=”Result” _builder_version=”4.27.4″ _module_preset=”ab56bcac-03da-457b-9403-c654c9cf7bcd” global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/10\/q-man-raketissa.png” title_text=”q-man-raketissa” _builder_version=”4.27.4″ _module_preset=”_initial” width=”85px” width_tablet=”80px” width_phone=”90px” width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The result was a youthful and timeless brand that reflects the club’s values and goals. The renewed look was comprehensively implemented in various areas, such as the website, the booking system, club clothing and the interior design of the Smash Center. We also designed a new mascot for the club to bring personality and fun to the communication of junior activities. <\/span><\/p>\nOn the marketing and search engine optimisation side, the club got a good start in improving visibility and implementing marketing and communications.<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=”#tulokset” button_text=”Explore the outcome” _builder_version=”4.27.4″ _module_preset=”af808ffb-ef1b-4210-8ea7-042d009eca60″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Mission” _builder_version=”4.27.4″ _module_preset=”_initial” background_color=”gcid-3a02e403-743b-4dc4-9aa7-0719f3b03b70″ use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom left” background_color_gradient_stops=”gcid-26f95f87-cf05-40f7-8426-e123a4acc224 29%|rgba(255,255,255,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2025\/01\/smash2.jpg” parallax=”on” custom_margin=”||||false” custom_padding=”5vw||5vw||true|false” background_last_edited=”on|tablet” use_background_color_gradient_phone=”on” background_color_gradient_direction_radial_phone=”top left” background_color_gradient_stops_phone=”gcid-26f95f87-cf05-40f7-8426-e123a4acc224 44%|rgba(255,255,255,0) 100%” background_image_tablet=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2025\/01\/smash2.jpg” background_enable_image_tablet=”on” parallax_phone=”off” parallax_method_phone=”off” collapsed=”on” global_colors_info=”{%22gcid-64653083-5242-43fe-8dfb-3d72435526c0%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-815ebb39-646b-4c9a-a3e8-ce9c4b7f9e47%22:%91%22background_color%22,%22background_color%22,%22background_color%22,%22background_color%22%93,%22gcid-a2ad28b5-d28e-4d1e-9e4d-81a3653a5561%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-26f95f87-cf05-40f7-8426-e123a4acc224%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-3a02e403-743b-4dc4-9aa7-0719f3b03b70%22:%91%22background_color_gradient_stops%22,%22background_color%22,%22background_color_gradient_stops%22,%22background_color%22,%22background_color_gradient_stops%22,%22background_color%22,%22background_color_gradient_stops%22,%22background_color%22%93,%22gcid-secondary-color%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-f31197b4-b95e-4bd9-be9a-5d91a3c5c19f%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-468f3588-c202-4321-b581-ae0a56bbdcce%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93}”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” max_width=”960px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”_initial” global_colors_info=”{}”][et_pb_heading title=”I am really happy with the result and with the brand image we will continue with the interior of the hall in summer 2025 with a few more things.” _builder_version=”4.27.4″ _module_preset=”577c2d1a-c71b-4824-b66c-778be545ee68″ global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5b28c805-b678-4e20-9acc-b790c01137a3″ text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
Tapio Totro, CEO, Smash ry<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” admin_label=”How You Can Help” module_id=”toimitetut-palvelut” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||100px||false|false” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”_initial” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_heading title=”Services we provided and continue to provide” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][et_pb_blurb title=”Brand renewal” use_icon=”on” font_icon=”R||divi||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” icon_placement_last_edited=”off|phone” image_icon_width_tablet=”32px” image_icon_width_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”_initial” header_font=”–et_global_heading_font|600|||||||” header_text_color=”gcid-heading-color” header_font_size=”24px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” animation=”off” hover_enabled=”0″ header_font_size_tablet=”20px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n
The brand was built in close collaboration with the client, as meaningful rebranding simply isn’t possible without a deep understanding of the client and their vision. The result was a comprehensive brand book, with the new identity brought to life across multiple touchpoints\u2014including the website, apparel, interior design, and marketing materials.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”Website and backup renewal” use_icon=”on” font_icon=”R||divi||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” icon_placement_last_edited=”off|phone” image_icon_width_tablet=”32px” image_icon_width_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”_initial” header_font=”–et_global_heading_font|600|||||||” header_text_color=”gcid-heading-color” header_font_size=”24px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” animation=”off” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”]<\/p>\n
We designed the user experience and layout of the website in collaboration with the technical developer. We also created a layout plan for the booking system. <\/span><\/p>\n[\/et_pb_blurb][et_pb_blurb title=”Digital marketing” use_icon=”on” font_icon=”R||divi||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” icon_placement_last_edited=”off|phone” image_icon_width_tablet=”32px” image_icon_width_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”_initial” header_font=”–et_global_heading_font|600|||||||” header_text_color=”gcid-heading-color” header_font_size=”24px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” animation=”off” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”]<\/p>\n
We implemented a plan for search engine optimisation of website content, updated the marketing ecosystem and conversion tracking. We designed search campaigns for Google Ads. <\/p>\n
We also organised training sessions to equip the club team to manage communication independently.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.25.1″ _module_preset=”_initial” global_colors_info=”{}”][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2025\/01\/sulkapallo.jpg” alt=”Smash” title_text=”sulkapallo” _builder_version=”4.27.4″ _module_preset=”_initial” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/11\/maksullinen-markkinointi.png” alt=”paid marketing” title_text=”maksullinen-markkinointi” _builder_version=”4.27.4″ _module_preset=”_initial” background_color=”#FFFFFF” custom_margin=”30px||||false|false” custom_margin_last_edited=”off|phone” border_radii=”on|30px|30px|30px|30px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.25.1″ _module_preset=”_initial” global_colors_info=”{}”][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2025\/01\/maskotti-tagline.jpg” alt=”online shop” title_text=”maskotti-tagline” _builder_version=”4.27.4″ _module_preset=”_initial” border_radii=”on|30px|30px|30px|30px” box_shadow_style=”preset1″ locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2025\/01\/seuratuotteita.jpg” alt=”club products” title_text=”seuratuotteita” _builder_version=”4.27.4″ _module_preset=”_initial” custom_margin=”30px||||false|false” border_radii=”on|30px|30px|30px|30px” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”tulokset” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd” global_colors_info=”{%22gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”The impact of the rebranding” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||16px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”16px|16px|32px|16px|false|false” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#12876F” icon_width=”32px” align=”left” _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_icon][et_pb_icon font_icon=”||fa||900″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_width=”60px” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”][\/et_pb_icon][et_pb_heading title=”Satisfied current members:” _builder_version=”4.27.4″ _module_preset=”ab56bcac-03da-457b-9403-c654c9cf7bcd” title_text_align=”center” title_font_size=”22px” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The rebranding was very well received throughout the club, and the feedback was positive from both club management and members.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” background_color=”#FFFFFF” custom_padding=”16px|16px|32px|16px|false|false” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2Mzk4MiIsImVuYWJsZV9odG1sIjoib2ZmIn19@” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#12876F” icon_width=”32px” align=”left” _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_icon][et_pb_icon font_icon=”||fa||900″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_width=”60px” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”][\/et_pb_icon][et_pb_heading title=”More new members:” _builder_version=”4.27.4″ _module_preset=”ab56bcac-03da-457b-9403-c654c9cf7bcd” title_text_align=”center” title_text_color=”gcid-primary-color” title_font_size=”22px” global_colors_info=”{%22gcid-primary-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The reform has brought a significant number of new members to the club, which further strengthens the success of the work and its impact on the club’s attractiveness.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”16px|16px|32px|16px|false|true” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#12876F” icon_width=”32px” align=”left” _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_icon][et_pb_icon font_icon=”||divi||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_width=”60px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”][\/et_pb_icon][et_pb_heading title=”The brand book as a guide:” _builder_version=”4.27.4″ _module_preset=”ab56bcac-03da-457b-9403-c654c9cf7bcd” title_text_align=”center” title_text_color=”gcid-primary-color” title_font_size=”22px” global_colors_info=”{%22gcid-primary-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The success of the brand charter is demonstrated by the fact that the brand remains consistent across all its points of influence.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.27.2″ _module_preset=”_initial” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0) 0%|#072130 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/10\/avaruus.jpg” background_position=”center_right” background_horizontal_offset=”14%” custom_margin=”||||false” custom_padding=”80px||80px||true|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”_initial” global_colors_info=”{}”][et_pb_heading title=”Visible results through branded media content, targeted digital marketing and search engine optimisation.” _builder_version=”4.27.4″ _module_preset=”596d4132-99b6-462f-ac21-f41abfb4288c” title_text_align=”center” global_colors_info=”{}”][\/et_pb_heading][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MCJ9fQ==@” button_text=”Contact us” button_alignment=”center” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Blog” _builder_version=”4.25.1″ _module_preset=”_initial” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”_initial” global_colors_info=”{}”][et_pb_heading title=”See other projects” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”_initial” global_colors_info=”{}”][et_pb_blog fullwidth=”off” post_type=”project” posts_number=”3″ show_author=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.27.4″ _module_preset=”_initial” header_level=”h3″ header_font=”–et_global_heading_font||||||||” header_font_size=”24px” header_line_height=”1.3em” body_font=”Inter||||||||” body_line_height=”1.8em” meta_font=”–et_global_heading_font||||||||” meta_text_color=”gcid-468f3588-c202-4321-b581-ae0a56bbdcce” meta_font_size=”16px” meta_line_height=”1.8em” read_more_font=”Inter|700||on|||||” read_more_text_color=”#0047ff” read_more_letter_spacing=”0.16em” read_more_line_height=”1.8em” pagination_font=”Inter|700||on|||||” pagination_text_color=”#0047ff” pagination_font_size=”14px” pagination_letter_spacing=”0.16em” pagination_line_height=”1.8em” header_font_size_tablet=”20px” header_font_size_phone=”16px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” meta_font_size_tablet=”15px” meta_font_size_phone=”14px” meta_font_size_last_edited=”on|desktop” border_radii=”on|30px|30px|30px|30px” border_color_all=”rgba(0,0,0,0.12)” global_colors_info=”{%22gcid-468f3588-c202-4321-b581-ae0a56bbdcce%22:%91%22meta_text_color%22%93}”][\/et_pb_blog][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2MzU2OCIsImVuYWJsZV9odG1sIjoib2ZmIn19@” button_text=”See more works” button_alignment=”right” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
We carried out a comprehensive brand renewal that emphasises quality, timelessness and a diverse range of species.Smash is Finland’s largest racquet sports club. It offers high-quality coaching, courses, events and competitions in Helsinki, Espoo and Kotka, promoting the development of amateur and competitive players of all ages and levels. We rebranded Smash to support its […]<\/p>\n","protected":false},"author":2,"featured_media":365183,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[52],"project_tag":[],"class_list":["post-365459","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brand"],"yoast_head":"\n
The rebranding of the racket sports club | Qmea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qmea.fi\/en\/project\/the-rebranding-of-the-racquet-sports-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The rebranding of the racket sports club | Qmea\" \/>\n<meta property=\"og:description\" content=\"We carried out a comprehensive brand renewal that emphasises quality, timelessness and a diverse range of species.Smash is Finland's largest racquet sports club. It offers high-quality coaching, courses, events and competitions in Helsinki, Espoo and Kotka, promoting the development of amateur and competitive players of all ages and levels. 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