{"id":365439,"date":"2025-01-20T14:22:48","date_gmt":"2025-01-20T14:22:48","guid":{"rendered":"https:\/\/qmea25.qmea.fi\/project\/keskos-campaign-game\/"},"modified":"2025-03-27T09:51:14","modified_gmt":"2025-03-27T09:51:14","slug":"kesko-campaign-game","status":"publish","type":"project","link":"https:\/\/qmea.fi\/en\/project\/kesko-campaign-game\/","title":{"rendered":"Kesko campaign game"},"content":{"rendered":"

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The campaign game brought joy to over half a million players and left a lasting impression. Thanks to the high score list and social media sharing features, the game achieved viral popularity and retained users for a long time. <\/span><\/p>\n

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Qmea implemented two campaigns for Kesko Corporation – a Christmas campaign and a summer campaign – for which we created the K-Man character from Plus with a familiar but modern concept.<\/span><\/p>\n

The campaigns were implemented as HTML5 games on a turnkey basis, including the game website, background system, graphics, music and hosting solution. The game was implemented on a game platform developed by Qmea using Javascript and 2d technology. The background system recorded the players’ scores and the email addresses requested from the players. Our hosting solution ensured that the game was safely and securely available during the campaign period, even with a high user load. <\/span><\/p>\n

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At its best, even a simple game leaves a lasting impression. We received a lot of good feedback on K-Man, with some people eager to play the game for a long time in order to get on the high score list. The game’s score recording, high score ranking and social media integration with the sharing function helped create a viral phenomenon. <\/span><\/p>\n

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The campaign game brought joy to over half a million players and left a lasting impression. Thanks to the high score list and social media sharing features, the game achieved viral popularity and retained users for a long time. Qmea implemented two campaigns for Kesko Corporation – a Christmas campaign and a summer campaign – […]<\/p>\n","protected":false},"author":2,"featured_media":365303,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-365439","project","type-project","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nKesko campaign game | Qmea<\/title>\n<meta name=\"description\" content=\"Gamification in marketing was achieved through this campaign game we produced for Kesko. 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