{"id":365423,"date":"2025-01-23T09:35:53","date_gmt":"2025-01-23T09:35:53","guid":{"rendered":"https:\/\/qmea25.qmea.fi\/digital-marketing\/search-engine-marketing\/"},"modified":"2025-04-23T07:14:58","modified_gmt":"2025-04-23T07:14:58","slug":"search-engine-marketing","status":"publish","type":"page","link":"https:\/\/qmea.fi\/en\/digital-marketing\/search-engine-marketing\/","title":{"rendered":"Search engine marketing"},"content":{"rendered":"

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Search engine marketing<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/11\/hakukonemarkkinointi.png” alt=”hakukonemarkkinointi” title_text=”hakukonemarkkinointi” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”50%” width_phone=”60%” width_last_edited=”on|phone” custom_margin=”-15%||||false|false” custom_margin_tablet=”0%||||false|false” custom_margin_phone=”0%||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”60px|40px|30px|40px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Boost visibility and growth online with search engine marketing” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5b28c805-b678-4e20-9acc-b790c01137a3″ global_colors_info=”{}”]<\/p>\n

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The goal of search engine marketing is to achieve visibility in search engines and, through that, generate the highest quality traffic to your website.<\/p>\n<\/blockquote>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The effectiveness of search engine marketing lies in its ability to reach potential customers at the exact moment they are searching for information or products online, making it a highly targeted and powerful marketing tool.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||32px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”24px|24px|24px|24px|true|true” hover_enabled=”0″ border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_blurb title=”What is search engine marketing?” use_icon=”on” font_icon=”||divi||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” icon_placement_last_edited=”off|phone” image_icon_width_tablet=”32px” image_icon_width_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”_initial” header_level=”h3″ header_font=”–et_global_heading_font|700|||||||” header_text_color=”gcid-heading-color” header_font_size=”28px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” animation=”off” header_font_size_tablet=”20px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Search engine marketing includes both free visibility (search engine optimization and other methods) and paid advertising.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post Slider” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd” custom_padding=”|40px|60px|40px|false|false” custom_padding_tablet=”0px|40px|40px|40px|false|false” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Search engine optimization” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Search engine optimization, or SEO, is a process primarily aimed at improving a website’s visibility in organic, unpaid search engine results.<\/p>\n

SEO is an essential part of digital marketing, as it helps websites attract more visitors naturally without direct advertising costs.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/en\/digital-marketing\/search-engine-marketing\/search-engine-optimisation\/” button_text=”Explore the topic further” _builder_version=”4.27.4″ _module_preset=”8817a6b5-e864-4f5b-867b-c82bc300861a” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2025\/01\/hakukoneoptimointi-1.png” alt=”hakukoneoptimointi” title_text=”hakukoneoptimointi (1)” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post Slider” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”|40px|60px|40px|false|false” custom_padding_tablet=”0px|40px|40px|40px|false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/11\/maksullinen-markkinointi.png” alt=”maksullinen markkinointi” title_text=”maksullinen-markkinointi” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Search engine advertising” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Online visibility can also be created and enhanced through paid advertising.<\/p>\n

Search ads in search engines, primarily Google, provide visibility in the designated ad section of the search results page. Additionally, search engines offer other advertising options, such as display advertising.<\/p>\n

We provide seamless execution for various campaigns. With search engine advertising, ads can be effectively targeted to specific audiences and search terms, maximizing their impact.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2NDg3MiJ9fQ==@” button_text=”Read more of this” _builder_version=”4.27.4″ _module_preset=”8817a6b5-e864-4f5b-867b-c82bc300861a” hover_enabled=”0″ global_colors_info=”{}” _dynamic_attributes=”button_url” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd” global_colors_info=”{%22gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Did you know these 7 facts about search engine marketing?” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.3″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” border_color_right=”gcid-cb91e05a-a65b-4604-a848-3eebeb47b543″ global_colors_info=”{%22gcid-cb91e05a-a65b-4604-a848-3eebeb47b543%22:%91%22border_color_right%22%93}”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” icon_placement_last_edited=”off|phone” image_icon_width_tablet=”32px” image_icon_width_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”_initial” header_level=”h3″ header_font=”–et_global_heading_font|600|||||||” header_text_color=”gcid-heading-color” header_font_size=”24px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” body_font_size=”18px” animation=”off” header_font_size_tablet=”20px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”]<\/p>\n

A search engine is a powerful way to reach your target audience<\/strong>, whether it’s someone searching for information, comparing products, or ready to make a purchase.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” icon_placement_last_edited=”off|phone” image_icon_width_tablet=”32px” image_icon_width_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”_initial” header_level=”h3″ header_font=”–et_global_heading_font|600|||||||” header_text_color=”gcid-heading-color” header_font_size=”24px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” body_font_size=”18px” animation=”off” header_font_size_tablet=”20px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”]<\/p>\n

The first three search results on a search engine results page are the most frequently clicked<\/strong>. Therefore, it\u2019s worth aiming for those top positions.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” icon_placement_last_edited=”off|phone” image_icon_width_tablet=”32px” image_icon_width_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”_initial” header_level=”h3″ header_font=”–et_global_heading_font|600|||||||” header_text_color=”gcid-heading-color” header_font_size=”24px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” body_font_size=”18px” animation=”off” header_font_size_tablet=”20px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”]<\/p>\n

More specific, so-called long-tail keywords can drive high-quality traffic to your site<\/strong>, even if visibility for generic keywords is low or difficult to achieve.<\/p>\n

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Paid advertising<\/strong> can be effectively targeted based on various factors. Different ad formats support different objectives.<\/p>\n

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Advertising provides a shortcut to success<\/strong>, as paid ads can appear at the top of search results immediately after the campaign is launched.<\/p>\n

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Search engine advertising supports search engine optimization (SEO)<\/strong>. When used together, they enhance each other’s effectiveness and improve your overall visibility in search results.<\/p>\n

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Improving organic visibility<\/strong>, on the other hand, usually takes more time.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post Slider” _builder_version=”4.27.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”169deg” background_color_gradient_stops=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01 3%|gcid-f31197b4-b95e-4bd9-be9a-5d91a3c5c19f 100%” custom_margin=”0px||||false|false” custom_padding=”60px|40px|100px|40px|false|false” custom_padding_tablet=”0px|40px|40px|40px|false|false” box_shadow_style=”preset1″ collapsed=”on” global_colors_info=”{%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22background_color_gradient_stops%22%93,%22gcid-f31197b4-b95e-4bd9-be9a-5d91a3c5c19f%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Not quite sure what you need?” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5b28c805-b678-4e20-9acc-b790c01137a3″ custom_margin=”||||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

\n

You don\u2019t have to know \u2013 we\u2019re here to help. Let\u2019s go through your needs and goals together and find a solution that works for your business.<\/p>\n<\/blockquote>\n

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Search engine marketing The goal of search engine marketing is to achieve visibility in search engines and, through that, generate the highest quality traffic to your website. 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