{"id":365414,"date":"2024-11-28T09:57:07","date_gmt":"2024-11-28T09:57:07","guid":{"rendered":"https:\/\/qmea25.qmea.fi\/digital-marketing\/visitor-tracking-and-analytics\/"},"modified":"2025-04-23T07:20:53","modified_gmt":"2025-04-23T07:20:53","slug":"visitor-tracking-and-analytics","status":"publish","type":"page","link":"https:\/\/qmea.fi\/en\/digital-marketing\/visitor-tracking-and-analytics\/","title":{"rendered":"Visitor tracking and analytics"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”bottom left” background_color_gradient_stops=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01 0%|rgba(130, 74, 71, 1) 26%|gcid-26f95f87-cf05-40f7-8426-e123a4acc224 57%|gcid-secondary-color 81%|rgba(255,255,255,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/10\/avaruus.jpg” parallax=”on” width=”100%” custom_margin=”-18vw||||false|false” custom_margin_tablet=”0vw||||false|false” custom_margin_phone=”0vw||0vw||true|false” custom_margin_last_edited=”on|tablet” custom_padding=”20vw|40px|40px|40px|false|false” custom_padding_tablet=”40px|40px|40px|40px|true|false” custom_padding_phone=”|10px||10px|true|false” background_last_edited=”on|tablet” global_colors_info=”{%22gcid-64653083-5242-43fe-8dfb-3d72435526c0%22:%91%22background_color_gradient_stops%22%93,%22gcid-815ebb39-646b-4c9a-a3e8-ce9c4b7f9e47%22:%91%22background_color%22%93,%22gcid-a2ad28b5-d28e-4d1e-9e4d-81a3653a5561%22:%91%22background_color_gradient_stops%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22background_color_gradient_stops%22%93,%22gcid-26f95f87-cf05-40f7-8426-e123a4acc224%22:%91%22background_color_gradient_stops%22%93,%22gcid-3a02e403-743b-4dc4-9aa7-0719f3b03b70%22:%91%22background_color_gradient_stops%22%93,%22gcid-secondary-color%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”0px||0px||true|false” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_tablet=”0px|0px|0px|0px|false|false” custom_padding_phone=”|0px|0px|0px|false|false” global_colors_info=”{%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22background_color_gradient_stops%22%93,%22gcid-26f95f87-cf05-40f7-8426-e123a4acc224%22:%91%22background_color_gradient_stops%22%93,%22gcid-3a02e403-743b-4dc4-9aa7-0719f3b03b70%22:%91%22background_color_gradient_stops%22%93,%22gcid-f31197b4-b95e-4bd9-be9a-5d91a3c5c19f%22:%91%22background_color_gradient_stops%22%93,%22gcid-d2fa8674-4f10-43a3-8c1e-b7ac0e6f600e%22:%91%22background_color_gradient_stops%22%93}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”10%||||false|false” custom_padding_tablet=”0%||||false|false” custom_padding_phone=”0%||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_heading title=”Visitor tracking and analytics” _builder_version=”4.27.4″ _module_preset=”08c8fa62-8cb6-458a-a63b-8f171efc875d” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2025\/01\/analytics.png” alt=”analytics” title_text=”analytics” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”60%” width_phone=”60%” width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”60px|40px|30px|40px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Driven by data” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5b28c805-b678-4e20-9acc-b790c01137a3″ global_colors_info=”{}”]<\/p>\n

\n

We install the software needed to track visitors to your website, create the targets to be tracked and a view of the analytics data.<\/span><\/p>\n<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||32px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”24px|24px|24px|24px|true|true” hover_enabled=”0″ border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_heading title=”What is visitor monitoring, and what does it do?” _builder_version=”4.27.4″ _module_preset=”ab56bcac-03da-457b-9403-c654c9cf7bcd” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Visitor tracking is the process of collecting and analysing information about the behaviour of website visitors. It includes information such as: <\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”How do the users arrive on the site?” use_icon=”on” font_icon=”||fa||900″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” icon_placement_last_edited=”off|phone” image_icon_width_tablet=”32px” image_icon_width_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”_initial” header_level=”h5″ header_font=”–et_global_heading_font|500|||||||” header_text_color=”gcid-heading-color” header_font_size=”20px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” animation=”off” header_font_size_tablet=”20px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_blurb title=”Which sites do they visit?” use_icon=”on” font_icon=”||fa||900″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” icon_placement_last_edited=”off|phone” image_icon_width_tablet=”32px” image_icon_width_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”_initial” header_level=”h5″ header_font=”–et_global_heading_font|500|||||||” header_text_color=”gcid-heading-color” header_font_size=”20px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” animation=”off” header_font_size_tablet=”20px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_blurb title=”Which actions drive key objectives, such as purchasing decisions or contacts?” use_icon=”on” font_icon=”||fa||900″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_placement=”left” image_icon_width=”32px” content_max_width=”100%” icon_placement_last_edited=”off|phone” image_icon_width_tablet=”32px” image_icon_width_last_edited=”off|phone” _builder_version=”4.27.4″ _module_preset=”_initial” header_level=”h5″ header_font=”–et_global_heading_font|500|||||||” header_text_color=”gcid-heading-color” header_font_size=”20px” header_line_height=”1.3em” body_font=”–et_global_body_font||||||||” animation=”off” header_font_size_tablet=”20px” header_font_size_phone=”” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

This data helps us understand user needs, identify strengths and areas for improvement, and optimise marketing strategies and website performance.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MCIsImVuYWJsZV9odG1sIjoib2ZmIn19@” button_text=”Ask about the topic” button_alignment=”right” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd” global_colors_info=”{%22gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Pillars of analytics: collecting, processing and visualising data” _builder_version=”4.27.4″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5b28c805-b678-4e20-9acc-b790c01137a3″ global_colors_info=”{}”]<\/p>\n

\n

We chew the data generated by visitor tracking for you. You get clear reports that support your goals, with suggestions for improvement to support your decision-making – effortlessly. <\/span><\/p>\n<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”24px|24px|24px|24px|true|true” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_icon font_icon=”||fa||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_width=”60px” align=”left” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”][\/et_pb_icon][et_pb_heading title=”Data collecting” _builder_version=”4.27.4″ _module_preset=”ab56bcac-03da-457b-9403-c654c9cf7bcd” title_text_align=”left” title_font_size=”22px” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

There are free and paid solutions for collecting analytics data from a website, from which you can choose the most appropriate one. For example, Google offers free options for tracking (Google Analytics 4 and Google Search Console), and services such as heatmap data and recordings for behavioural tracking, or tracking codes for advertising channels (such as Meta Pixel) can be installed on your website. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”24px|24px|24px|24px|true|true” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_width=”60px” align=”left” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”][\/et_pb_icon][et_pb_heading title=”Data processing” _builder_version=”4.27.4″ _module_preset=”ab56bcac-03da-457b-9403-c654c9cf7bcd” title_text_align=”left” title_font_size=”22px” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Raw data as such does not tell the whole story, but can and should be chewed, filtered and segmented. Tracking objectives, or conversions, can be defined to suit the site and the business objectives. Other events can also be defined for tracking on the site. Attribution modelling helps to understand how the marketing channels work together in the conversion path. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||32px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”24px|24px|24px|24px|true|true” border_radii=”on|16px|16px|16px|16px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_icon font_icon=”||fa||400″ icon_color=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01″ icon_width=”60px” align=”left” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}”][\/et_pb_icon][et_pb_heading title=”Data visualisation” _builder_version=”4.27.4″ _module_preset=”ab56bcac-03da-457b-9403-c654c9cf7bcd” title_text_align=”left” title_font_size=”22px” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

For reporting purposes, we can implement a dashboard in Google Looker Studio, where you can bring up essential analytics data in an easy-to-follow, visual and automatically updated format.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post Slider” _builder_version=”4.27.3″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”169deg” background_color_gradient_stops=”gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01 3%|gcid-f31197b4-b95e-4bd9-be9a-5d91a3c5c19f 100%” custom_margin=”0px||||false|false” custom_padding=”60px|40px|100px|40px|false|false” custom_padding_tablet=”0px|40px|40px|40px|false|false” box_shadow_style=”preset1″ collapsed=”on” global_colors_info=”{%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22background_color_gradient_stops%22%93,%22gcid-f31197b4-b95e-4bd9-be9a-5d91a3c5c19f%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Not quite sure what you need?” _builder_version=”4.27.3″ _module_preset=”5e094f26-d72f-4798-ab97-f86dffe47d7b” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5b28c805-b678-4e20-9acc-b790c01137a3″ custom_margin=”||||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

\n

You don’t need to know – we’re here to help. Together, we’ll go through your needs and goals, and find a solution that works for your business. <\/p>\n<\/blockquote>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MCIsImVuYWJsZV9odG1sIjoib2ZmIn19@” button_text=”Contact us” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”2d8feb8a-5392-482d-8d5a-442d8439a5a0″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/11\/hanna-ja-qman.png” alt=”Digital marketing professionals” title_text=”hanna-ja-qman” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”60%” width_phone=”60%” width_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Visitor tracking and analytics can help you understand what works on your website, what are the problem areas and what routes visitors take to reach your goals.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":365361,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-365414","page","type-page","status-publish","hentry"],"yoast_head":"\nVisitor tracking and analytics | Qmea<\/title>\n<meta name=\"description\" content=\"Visitor tracking and analytics can help you understand what works on your website, what are the problem areas and what routes visitors take to reach your goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qmea.fi\/en\/digital-marketing\/visitor-tracking-and-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visitor tracking and analytics | Qmea\" \/>\n<meta property=\"og:description\" content=\"Visitor tracking and analytics can help you understand what works on your website, what are the problem areas and what routes visitors take to reach your goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qmea.fi\/en\/digital-marketing\/visitor-tracking-and-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Qmea\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T07:20:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qmea.fi\/wp-content\/uploads\/2024\/12\/intohimona-elamys.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qmea.fi\\\/en\\\/digital-marketing\\\/visitor-tracking-and-analytics\\\/\",\"url\":\"https:\\\/\\\/qmea.fi\\\/en\\\/digital-marketing\\\/visitor-tracking-and-analytics\\\/\",\"name\":\"Visitor tracking and analytics | Qmea\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qmea.fi\\\/en\\\/#website\"},\"datePublished\":\"2024-11-28T09:57:07+00:00\",\"dateModified\":\"2025-04-23T07:20:53+00:00\",\"description\":\"Visitor tracking and analytics can help you understand what works on your website, what are the problem areas and what routes visitors take to reach your goals.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qmea.fi\\\/en\\\/digital-marketing\\\/visitor-tracking-and-analytics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qmea.fi\\\/en\\\/digital-marketing\\\/visitor-tracking-and-analytics\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qmea.fi\\\/en\\\/digital-marketing\\\/visitor-tracking-and-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qmea.fi\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital marketing\",\"item\":\"https:\\\/\\\/qmea.fi\\\/en\\\/digitaalinen-markkinointi\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Visitor tracking and analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qmea.fi\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/qmea.fi\\\/en\\\/\",\"name\":\"Qmea\",\"description\":\"Intohimona el\u00e4mys!\",\"publisher\":{\"@id\":\"https:\\\/\\\/qmea.fi\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qmea.fi\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qmea.fi\\\/en\\\/#organization\",\"name\":\"Qmea Entertainment Oy\",\"url\":\"https:\\\/\\\/qmea.fi\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qmea.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qmea.fi\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/qmea-logo.png\",\"contentUrl\":\"https:\\\/\\\/qmea.fi\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/qmea-logo.png\",\"width\":1080,\"height\":1080,\"caption\":\"Qmea Entertainment Oy\"},\"image\":{\"@id\":\"https:\\\/\\\/qmea.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visitor tracking and analytics | Qmea","description":"Visitor tracking and analytics can help you understand what works on your website, what are the problem areas and what routes visitors take to reach your goals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qmea.fi\/en\/digital-marketing\/visitor-tracking-and-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Visitor tracking and analytics | Qmea","og_description":"Visitor tracking and analytics can help you understand what works on your website, what are the problem areas and what routes visitors take to reach your goals.","og_url":"https:\/\/qmea.fi\/en\/digital-marketing\/visitor-tracking-and-analytics\/","og_site_name":"Qmea","article_modified_time":"2025-04-23T07:20:53+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/qmea.fi\/wp-content\/uploads\/2024\/12\/intohimona-elamys.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/qmea.fi\/en\/digital-marketing\/visitor-tracking-and-analytics\/","url":"https:\/\/qmea.fi\/en\/digital-marketing\/visitor-tracking-and-analytics\/","name":"Visitor tracking and analytics | Qmea","isPartOf":{"@id":"https:\/\/qmea.fi\/en\/#website"},"datePublished":"2024-11-28T09:57:07+00:00","dateModified":"2025-04-23T07:20:53+00:00","description":"Visitor tracking and analytics can help you understand what works on your website, what are the problem areas and what routes visitors take to reach your goals.","breadcrumb":{"@id":"https:\/\/qmea.fi\/en\/digital-marketing\/visitor-tracking-and-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qmea.fi\/en\/digital-marketing\/visitor-tracking-and-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qmea.fi\/en\/digital-marketing\/visitor-tracking-and-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qmea.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Digital marketing","item":"https:\/\/qmea.fi\/en\/digitaalinen-markkinointi\/"},{"@type":"ListItem","position":3,"name":"Visitor tracking and analytics"}]},{"@type":"WebSite","@id":"https:\/\/qmea.fi\/en\/#website","url":"https:\/\/qmea.fi\/en\/","name":"Qmea","description":"Intohimona el\u00e4mys!","publisher":{"@id":"https:\/\/qmea.fi\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qmea.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qmea.fi\/en\/#organization","name":"Qmea Entertainment Oy","url":"https:\/\/qmea.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qmea.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/qmea.fi\/wp-content\/uploads\/2025\/04\/qmea-logo.png","contentUrl":"https:\/\/qmea.fi\/wp-content\/uploads\/2025\/04\/qmea-logo.png","width":1080,"height":1080,"caption":"Qmea Entertainment Oy"},"image":{"@id":"https:\/\/qmea.fi\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/qmea.fi\/en\/wp-json\/wp\/v2\/pages\/365414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qmea.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/qmea.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/qmea.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qmea.fi\/en\/wp-json\/wp\/v2\/comments?post=365414"}],"version-history":[{"count":5,"href":"https:\/\/qmea.fi\/en\/wp-json\/wp\/v2\/pages\/365414\/revisions"}],"predecessor-version":[{"id":366348,"href":"https:\/\/qmea.fi\/en\/wp-json\/wp\/v2\/pages\/365414\/revisions\/366348"}],"up":[{"embeddable":true,"href":"https:\/\/qmea.fi\/en\/wp-json\/wp\/v2\/pages\/365361"}],"wp:attachment":[{"href":"https:\/\/qmea.fi\/en\/wp-json\/wp\/v2\/media?parent=365414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}