{"id":365402,"date":"2024-11-19T10:33:53","date_gmt":"2024-11-19T10:33:53","guid":{"rendered":"https:\/\/qmea25.qmea.fi\/design\/brand\/"},"modified":"2025-03-26T10:07:52","modified_gmt":"2025-03-26T10:07:52","slug":"brand","status":"publish","type":"page","link":"https:\/\/qmea.fi\/en\/design\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_direction_radial=&#8221;bottom left&#8221; background_color_gradient_stops=&#8221;gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01 0%|rgba(130, 74, 71, 1) 26%|gcid-secondary-color 63%|rgba(255,255,255,0) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/11\/avaruuskuva-nelio.jpg&#8221; parallax=&#8221;on&#8221; 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sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6vw||||false|false&#8221; custom_padding_tablet=&#8221;0vw||||false|false&#8221; custom_padding_phone=&#8221;0vw||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Branding  &#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;08c8fa62-8cb6-458a-a63b-8f171efc875d&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;47214203-401a-4727-855d-1fa69532059e&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">We build the brand. We help you create a strong, recognisable and emotive brand &#8211; one that stands out and sticks in your mind. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MCJ9fQ==@&#8221; button_text=&#8221;Let\u2019s Talk About Your Needs&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;24px||||false|false&#8221; custom_padding_phone=&#8221;24px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/11\/favourite-brand.png&#8221; alt=&#8221;online shop&#8221; title_text=&#8221;favourite-brand&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;99&#8243; width=&#8221;80%&#8221; width_tablet=&#8221;60vw&#8221; width_phone=&#8221;70vw&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;0%||||false|false&#8221; custom_margin_phone=&#8221;0%|0%|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Brand planning starts with understanding&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;5e094f26-d72f-4798-ab97-f86dffe47d7b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;5b28c805-b678-4e20-9acc-b790c01137a3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<p>Brand planning or branding is a deliberate process based on an in-depth understanding of a company&#8217;s values, objectives and target audience.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;_initial&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Brand planning starts with understanding and listening. The process is not based on random opinions or personal preferences, but on careful analysis and strategic planning. The aim is to build a brand that speaks to its target audience, communicates its values clearly and supports the company&#8217;s business in the long term.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MCJ9fQ==@&#8221; button_text=&#8221;Contact us&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;gcid-26f95f87-cf05-40f7-8426-e123a4acc224 0%|gcid-3a02e403-743b-4dc4-9aa7-0719f3b03b70 100%&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{%22gcid-26f95f87-cf05-40f7-8426-e123a4acc224%22:%91%22background_color_gradient_stops%22%93,%22gcid-3a02e403-743b-4dc4-9aa7-0719f3b03b70%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_image src=&#8221;https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/11\/kuunteleminen.png&#8221; alt=&#8221;understanding to build a brand&#8221; title_text=&#8221;kuunteleminen&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;40px|24px|40px|8px|false|false&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{%22gcid-26f95f87-cf05-40f7-8426-e123a4acc224%22:%91%22background_color_gradient_stops%22%93,%22gcid-3a02e403-743b-4dc4-9aa7-0719f3b03b70%22:%91%22background_color_gradient_stops%22%93}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post Slider&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd&#8221; custom_padding=&#8221;|40px|60px|40px|false|false&#8221; custom_padding_tablet=&#8221;0px|40px|40px|40px|false|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-b6c4f12c-f25d-4f61-9fb1-6e96404634cd%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;So which brand?&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;5e094f26-d72f-4798-ab97-f86dffe47d7b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;5b28c805-b678-4e20-9acc-b790c01137a3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">A brand is how a company is seen and remembered. It is like the personality of the company, which is seen and heard in everything it does. <\/span><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;_initial&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s start from the premise that the logo and colours are only one part of the whole. <strong>A brand is a whole<\/strong> that reflects a company&#8217;s values, story and communication style. It is built on a company&#8217;s ability to identify its own identity, understand its target audience and define what makes it unique from its competitors.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a strong brand requires strategic planning and a clear direction &#8211; it&#8217;s not based on random images or spur-of-the-moment inspiration.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xe052;||divi||400&#8243; icon_color=&#8221;#12876F&#8221; icon_width=&#8221;60px&#8221; align=&#8221;left&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_heading title=&#8221;What is a brand?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;ab56bcac-03da-457b-9403-c654c9cf7bcd&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_4_font_size=&#8221;20px&#8221; header_4_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h4>That feeling when you see a familiar logo and smile<\/h4>\n<\/li>\n<li>\n<h4>A company story you want to tell<\/h4>\n<\/li>\n<li>\n<h4>The way the customer says: &#8220;I recommend this to others!&#8221;<\/h4>\n<\/li>\n<li>\n<h4>A coherent message &#8211; not a confused shouting match<\/h4>\n<\/li>\n<li>\n<h4>The red thread that connects all the company&#8217;s activities<\/h4>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xe02e;||divi||400&#8243; icon_color=&#8221;#E02B20&#8243; icon_width=&#8221;60px&#8221; align=&#8221;left&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_heading title=&#8221;What is a brand not?&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;ab56bcac-03da-457b-9403-c654c9cf7bcd&#8221; title_text_color=&#8221;gcid-468f3588-c202-4321-b581-ae0a56bbdcce&#8221; global_colors_info=&#8221;{%22gcid-468f3588-c202-4321-b581-ae0a56bbdcce%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_4_text_color=&#8221;gcid-468f3588-c202-4321-b581-ae0a56bbdcce&#8221; header_4_font_size=&#8221;20px&#8221; header_4_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{%22gcid-468f3588-c202-4321-b581-ae0a56bbdcce%22:%91%22header_4_text_color%22%93}&#8221;]<\/p>\n<ul>\n<li>\n<h4>Just a logo, no matter how nice it is<\/h4>\n<\/li>\n<li>\n<h4>Just a choice of colors &#8211; orange is not bliss<\/h4>\n<\/li>\n<li>\n<h4>&#8220;I feel like this&#8221; decisions<\/h4>\n<\/li>\n<li>\n<h4>An advertising campaign that is forgotten as quickly as it started<\/h4>\n<\/li>\n<li>\n<h4>A grey mass that gets lost among the competitors<\/h4>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; admin_label=&#8221;How You Can Help&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;_initial&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_heading title=&#8221;What is the cost of branding?&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;5e094f26-d72f-4798-ab97-f86dffe47d7b&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;5b28c805-b678-4e20-9acc-b790c01137a3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The cost of branding work is made up of several factors, which together determine the total cost of the project.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Strategic planning&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x52;||divi||400&#8243; icon_color=&#8221;gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_last_edited=&#8221;off|phone&#8221; image_icon_width_tablet=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_text_color=&#8221;gcid-heading-color&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;&#8211;et_global_body_font||||||||&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;20px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">This includes creating a brand strategy, defining the company&#8217;s values, mission and vision, and analysing the target audience and market situation.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Visual identity&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x52;||divi||400&#8243; icon_color=&#8221;gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_last_edited=&#8221;off|phone&#8221; image_icon_width_tablet=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_text_color=&#8221;gcid-heading-color&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;&#8211;et_global_body_font||||||||&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;20px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Designing logos, colour palettes, typography and other visual elements and applying them to different materials and channels.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Tone of voice (tone of communication)&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x52;||divi||400&#8243; icon_color=&#8221;gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_last_edited=&#8221;off|phone&#8221; image_icon_width_tablet=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_text_color=&#8221;gcid-heading-color&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;&#8211;et_global_body_font||||||||&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;20px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Defining the tone and style of brand communication that guides all corporate communications.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Brand guidelines&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x52;||divi||400&#8243; icon_color=&#8221;gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_last_edited=&#8221;off|phone&#8221; image_icon_width_tablet=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_text_color=&#8221;gcid-heading-color&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;&#8211;et_global_body_font||||||||&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;20px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Brand book <\/span><span style=\"font-weight: 400;\">(brandbook or expression guide)<\/span><span style=\"font-weight: 400;\">  is the company&#8217;s brand handbook. It contains guidelines on the visual identity, tone of voice and other elements of identity. It ensures that the brand is communicated consistently across all channels.  <\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Broadcasting&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x52;||divi||400&#8243; icon_color=&#8221;gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_last_edited=&#8221;off|phone&#8221; image_icon_width_tablet=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_text_color=&#8221;gcid-heading-color&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;&#8211;et_global_body_font||||||||&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;20px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Implementing the brand in practice, for example on websites, marketing materials, customer service and internal communications.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Project management&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x52;||divi||400&#8243; icon_color=&#8221;gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_last_edited=&#8221;off|phone&#8221; image_icon_width_tablet=&#8221;32px&#8221; image_icon_width_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_text_color=&#8221;gcid-heading-color&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;&#8211;et_global_body_font||||||||&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;20px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Coordination, scheduling and communication with the client.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_text=&#8221;Contact us&#8221; button_alignment_tablet=&#8221;right&#8221; 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width=&#8221;60%&#8221; custom_margin=&#8221;30px||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/11\/avaruuskuva-nelio.jpg&#8221; title_text=&#8221;avaruuskuva-nelio&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;_initial&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;360deg&#8221; background_color_gradient_stops=&#8221;gcid-26f95f87-cf05-40f7-8426-e123a4acc224 1%|rgba(151, 160, 181, 0.75) 32%|#ffffff 81%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/qmea25.qmea.fi\/wp-content\/uploads\/2024\/10\/avaruus.jpg&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;0%&#8221; custom_padding=&#8221;||8vw||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-26f95f87-cf05-40f7-8426-e123a4acc224%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;c16985e1-e0d6-4022-964d-e2bfc04fa633&#8243; header_font=&#8221;Cormorant Garamond|700|||||||&#8221; header_text_color=&#8221;#E1ECEA&#8221; header_font_size=&#8221;90px&#8221; header_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Frequently asked questions about the brand<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;-21vw||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;80px|80px|80px|80px|true|true&#8221; custom_padding_tablet=&#8221;30px|20px|30px|20px|true|true&#8221; 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_module_preset=&#8221;default&#8221; toggle_text_color=&#8221;gcid-primary-color&#8221; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; toggle_font_size=&#8221;22px&#8221; toggle_line_height=&#8221;1.2em&#8221; body_font=&#8221;&#8211;et_global_body_font||||||||&#8221; body_text_color=&#8221;gcid-primary-color&#8221; body_font_size=&#8221;18px&#8221; body_line_height=&#8221;1.8em&#8221; toggle_font_size_tablet=&#8221;18px&#8221; toggle_font_size_phone=&#8221;20px&#8221; toggle_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(46,91,97,0.2)&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22toggle_text_color%22,%22body_text_color%22%93,%22gcid-3a02e403-743b-4dc4-9aa7-0719f3b03b70%22:%91%22open_toggle_text_color%22%93,%22gcid-630d6ec8-05c3-43c4-b0ea-e49e08006a01%22:%91%22icon_color%22%93}&#8221;][et_pb_accordion_item title=&#8221;What is a brand?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">A brand is the identity and image of a company or product &#8211; like its own universe, where visuals, communication and emotions combine to create a unique entity that stands out and is remembered.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What is the importance of a brand for a company?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">A brand is relevant because it adds value to a company&#8217;s <\/span><b>recognisability<\/b><span style=\"font-weight: 400;\">, creates <\/span><b>customer loyalty<\/b><span style=\"font-weight: 400;\">  and allows higher pricing. It   <\/span><b>strengthen market position<\/b><span style=\"font-weight: 400;\">, <\/span><b>attracts<\/b><span style=\"font-weight: 400;\"> both customers and employees, and <\/span><b>increases the value of the company in the long term<\/b><span style=\"font-weight: 400;\">. A brand doesn&#8217;t just sell, it builds a lasting position in the minds of customers. <\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What is a brand book?&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">A brand book is a handbook for a company&#8217;s brand, containing instructions on its visual identity, tone of voice and other elements of its identity. It ensures that the brand is communicated consistently across all channels. <\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What is a brand made of?&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">A brand consists of a visual identity, tone of voice, values and mission, customer experience, storytelling, soundscape and images. Together, these elements create a brand that stands out, evokes emotion and provides a coherent experience for customers. <\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What is branding?&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Branding is the process of creating and reinforcing the identity of a company or product so that it stands out, evokes emotions and builds trust with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In branding, the core objective is always to control and shape how something &#8211; be it a person, a place or a company &#8211; is perceived and remembered.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What is the difference between a brand and a brand identity?&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Brand and brand identity are related but separate concepts:<\/span><\/p>\n<ul>\n<li><b>The brand:<\/b><span style=\"font-weight: 400;\">  This is how customers perceive a company, product or service. 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